How to Write a Job Proposal (and Land the Role You Want)

A job proposal is a detailed document, typically three to six pages, that outlines why you’re a good fit for a role. It’s different than a cover letter in that it’s typically not a part of a formal application process.

• A job proposal is something you write and share with the hiring manager, or another contact you’ve made at the organization, either to get your foot in the door or to secure a job after a round of interviews.
• You can also use this technique if you already work at a company and want to transition laterally, be promoted, or propose an entirely new role.
• Your proposal should include: Why you want the role and why you have the skills and experience to add value. It should also signal how deeply you have thought about the organization, its needs, and how to address them.
• It’s typically best to send it to a direct contact at the organization, either along with your thank-you notes after an interview, or to a recruiter or employee you’ve connected with via LinkedIn.

Years ago, when I was trying to transition from a job as managing editor at my family’s newspaper into the corporate world, I was doing a lot of informational interviews. One executive said to me, “You’re really smart, but there are a lot of smart people out there. How are you, specifically, going to add value to my company?” It was a turning point for me. I realized that employers needed more than a strong resume to hire me. They needed me to show them how I’d add value to their organization and why, together, we would make a good team.

Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Career Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.